Eduardo Diehl and João Gabriel, friends since high school, create a blog and Instagram account ‘The Beer-based Life’ with the intention of sharing with friends their discoveries about the beer world. In that year Eduardo shared beers found in Brazil (most of them imported as there were almost no national brands at the time) and João Gabriel shared the experiences of his exchange program in London.
Increasingly immersed in the world of beers, João Filipe comes along and completes the trio. This was the point where we began to venture into the production of homebrewed beer. Without any experience, we were learning and testing our recipes at a garage in Vale das Videiras (Rio de Janeiro mountain region)
It's been almost 4 years since the first 3C beer was sold, plugged in and drunk by you. At that time the three little faces were physically changing and evolving as people. Together, 3C was changing and horizons were opening. Today we are more than 3, much more than 3 faces, we are a family of Cariocas. Today we are far beyond a brewery, we are people looking to transform experiences into their best state.