ABOUT US

our storythe cariocas

our story

in pictures

APRIL 2019

We moved our office to Santo Cristo and started the construction of 3C factory

FEBRUARY 2012

Eduardo Diehl and João Gabriel, friends since high school, create a blog and Instagram account ‘The Beer-based Life’ with the intention of sharing with friends their discoveries about the beer world. In that year Eduardo shared beers found in Brazil (most of them imported as there were almost no national brands at the time) and João Gabriel shared the experiences of his exchange program in London.

APRIL 2013

Increasingly immersed in the world of beers, João Filipe comes along and completes the trio. This was the point where we began to venture into the production of homebrewed beer. Without any experience, we were learning and testing our recipes at a garage in Vale das Videiras (Rio de Janeiro mountain region)

MAY 2013

Our first beer, still homebrewed. An American IPA.

OCTOBER 2013

We released our first logo on social networks so friends and family could start following our evolution.

DECEMBER 2013

We ran several tests on different styles of beers before our first commercial batch.

FEBRUARY 2014

In addition to the studies we made, we also made many trips to search for trends in the United States and Europe markets, visiting loads of different breweries to seek for knowledge.

JUNE 2014

We redesigned our logo by giving it a "craft" touch and adding elements of beer production.

21 NOVEMBER 2014

With only 15 days in the market we won a Platinum Medal for the best beer of Mondial de La Bière Rio 2014.

6 NOVEMBER 2014

We launched our first beer, the Session IPA NEMA. Our first commercial event at Brewteco Leblon was a success and we sold several kegs of it in a matter of hours.

2015

We ended the year with 3 bottled beers. IPA NEMA, Leblon and our first collab, the #SQN (with 2Cabeças brewery)

2016

We ended the year with 4 new beers in our portfolio. We released LAPA and COPAcabana in the Bairros (neighborhoods) line. The Caça-Palavras and #TBT on the seasonal line.

FEBUARY 2016

We released our first beer of the Reserve line.

JUNE 2016

Gold Medal at Mondial de la Bière Montreal 2016 in Canada with Reserva 061114 (2016)

OCTOBER 2016

Gold Medal at Mondial de Lá Bière Rio 2016 with #TBT (collab with 2Cabeças)

2017

In that year more than 15 new labels were released, 9 of them at once in the Mondial de Lá Bière Rio 2017.

OCTOBER 2017

Gold medal at Mondial de Lá Bière Rio 2017 with the Quebra-Cabeça I (Puzzle).

2018

We ended the year with 20 new beers brewed. So far, we have produced more than 40 different labels.

JANUARY 2018

First race of the 3Cariocas Running Club.

JULY 2018

It's been almost 4 years since the first 3C beer was sold, plugged in and drunk by you. At that time the three little faces were physically changing and evolving as people. Together, 3C was changing and horizons were opening. Today we are more than 3, much more than 3 faces, we are a family of Cariocas. Today we are far beyond a brewery, we are people looking to transform experiences into their best state.

AUGUST 2018

Opening of 3Cariocas Taphouse in Botafogo.

SEPTEMBER 2018

First round of 3C • Equity crowdfunding was a success and it’s already the biggest round of Equity Crowdfunding in the country! There are 146 new Cariocas who believed and trusted us! Thank you all! New challenges are coming!

Eduardo Diehl

chief communication officer / co-founder

João Gabriel Reis

chief operating officer & head brewer / co-founder

João Filipe Rocha

chief commercial officer / co-founder

Alvaro Filogonio

logistics

Gabriel Rocha

ass. brewer / sommelier

Rodrigo Elian

sales

Rodrigo Serra

sales

Alessandra Tolesani

manager at 3C taphouse

Vinícius Martini

beer server at 3C taphouse

Natanael Filho

cook at 3C taphouse

Contact

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You can directly send an e-mail by clicking here -> cervejaria@3cariocas.rio